The Bookmarks Awards 2012 – South Africa's annual award for excellence in online publishing and digital marketing – has secured FNB (First National Bank) as headline sponsor.
The Bookmarks Awards, now in its 5th year, is the only platform dedicated to celebrating all that is digital. This is an initiative brought to you by the DMMA (Digital Media and Marketing Association) as an award geared to the strengthening of the profile of online media, as well as to benchmark local talent against international standards.
Last year, the 2011 Bookmarks Awards were powered by FNB, a company that believes in innovation and digital service improvement as a competitive differentiator. Once again, a perfect fit for this year's Bookmarks Awards 2012 to align themselves even more so in the forever expanding digital industry. FNB is a value-based organization, with core values of pride, accountability, innovation, Ubuntu and respect.
"FNB is proud to be associated with the Bookmarks Awards for the second year running. The Bookmarks Awards strive to recognize contributors who have made their mark in the digital landscape. The Bookmarks concept aligns closely with FNB's drive to provide innovative digital solutions to our customers. To create meaningful digital interaction requires talent. This talent is taken from a wide range of disciplines within the digital industry. Recognising and rewarding talent is a key driver to ensuring that the industry continues to attract great minds, provide solutions that will make a real difference and ultimately help South Africa flourish in the information economy.
FNB is a leader in digital enablement and believes that it will becore to the success of all businesses in the future. FNB has the largest online banking population in South Africa with 1.2 million active users and one of the largest mobile banking bases in South Africa. FNB also launched the first Banking App in South Africa in July 2011 and in just under a year it has acquired over 250 000 active users. Further to this FNB is a significant player in the social media space with more than 200,000 Facebook fans and more than 13,000 followers on its Twitter account." Lana Strydom; Head of FNB Digital Marketing and Media
The Bookmarks is off to an outstanding start, breaking the total of entry records of 590 breaking last year's record of 453.
For more information on the Bookmarks and its associated conference, workshop and awards evening, visit www.thebookmarks.co.za
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