We're all aware that digital marketing is in constant flux. The breakneck pace of innovation alone is causing such dynamic change in this industry that sifting the core trends from the noise in order to ascertain which forces will shape the digital landscape, is no easy feat. The 2012 sitting of the National Assembly has called together a working committee to aid in this sifting process.
Top digital innovators from a range of the country's digital marketing elite will deliberate and state their case with thought-provoking discussions:
Our first panel question: "Are digital agencies 'blinding clients with science'?" will be deliberated by cabinet members Matthew Buckland, Nikki Cockcroft, Ivan Moroke, Arthur Charles Van Wyk, and Andy Gilder, who will deliver an array of practical solutions.
Our second panel will seek to determine whether "South African digital work really is world class" – a question that will be tackled by industry stalwarts Graham Warsop, Rob Stokes, Pete Case, and Jason Xenopoulos.
Panel three's proposed bill: "Building long term social media communities is more important than creating expensive conceptual campaigns" will be answered by the following representatives – Mike Sharman, Dave Moffat, Nic Wittenberg, Dan Pinch and Isis Nyongo.
The final countdown to this year's premier digital marketing event has begun. All speakers, sponsors, and panel discussion topics have been confirmed and in just one week, these top local and international speakers will be taking to the floor at the Cape Town City Hall for the Digital Edge Live Show – National Assembly on October 4th.
We're all aware that digital marketing is in constant flux. The breakneck pace of innovation alone is causing such dynamic change in this industry that sifting the core trends from the noise in order to ascertain which forces will shape the digital landscape, is no easy feat. The 2012 sitting of the National Assembly has called together a working committee to aid in this sifting process.
Top digital innovators from a range of the country's digital marketing elite will deliberate and state their case with thought-provoking discussions:
Our first panel question: "Are digital agencies 'blinding clients with science'?" will be deliberated by cabinet members Matthew Buckland, Nikki Cockcroft, Ivan Moroke, Arthur Charles Van Wyk, and Andy Gilder, who will deliver an array of practical solutions.
Our second panel will seek to determine whether "South African digital work really is world class" – a question that will be tackled by industry stalwarts Graham Warsop, Rob Stokes, Pete Case, and Jason Xenopoulos.
Panel three's proposed bill: "Building long term social media communities is more important than creating expensive conceptual campaigns" will be answered by the following representatives – Mike Sharman, Dave Moffat, Nic Wittenberg, Dan Pinch and Isis Nyongo.

To close the show, Nathan Martin, world-renowned as DeepLocal's founder, will be making the final address –The Maker Culture – which promises to be a wonderfully entertaining and highly informative talk; a game-changer for the local marketing industry.
The Digital Edge Live Show is also proud to announce that one of South Africa's leading banks, Nedbank, will be sponsoring the highly-anticipated event. Nedbank has built a reputation as South Africa's 'green' bank while at the same time making things happen in the sponsorship arena.
The Digital Edge Live Show – National Assembly 2012 is guaranteed to challenge ordinary ways of thinking. Whether you are tech savvy, a fan of all things digital, or looking to broaden your horizons by entering the fascinating world of digital marketing – this is the one event you don't want to miss!
Book your tickets with the Commission of Enquiry – Living Your Brand – at bookings@livingyourbrand.co.za or go to www.thedigitaledge.co.za for more information
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